Pay-per-call performance marketing

Inbound calls from people ready to buy.

CTRL Digital Group generates qualified inbound calls and routes them live to your team. You define what a qualified call looks like — and you pay only when we deliver one.

No retainers, no minimum commitments — start with a pilot and scale on results.

Call ledger Example billing view
Home Services — HVAC 06:42 · qualified · routed live to buyer
BILLED
Insurance — Auto quote 04:15 · duration threshold met
BILLED
Duplicate caller 00:19 · filtered pre-route
NOT BILLED
You pay for 2 of 3 — only the calls that met your criteria.
US-based call trafficDomestic consumers, sourced through channels we run ourselves.
TCPA-compliant sourcingConsent-first acquisition with documented traffic provenance.
Real-time call trackingEvery call tracked, recorded, and attributed as it happens.
Pay only for qualified callsYou set the bar — duration, geography, intent. Unqualified calls cost nothing.

How it works

Media risk on our side. Qualified calls on yours.

We fund and run the campaigns. You answer the phone. The billing line sits exactly where it should — at the qualified call.

We generate intent

Targeted campaigns across search, social, and display reach consumers actively looking for your service — and prompt them to pick up the phone, not fill out a form.

Callers are qualified

Every caller passes through filtering built to your criteria — geography, intent signals, duration thresholds, and any screening questions your offer requires.

Calls route live to you

Qualified callers connect directly to your sales team in real time, on dedicated tracking numbers. Only calls that meet your definition of qualified are billed.

Verticals

Categories where a phone call closes the deal.

We focus on high-consideration purchases where buyers want to talk to a person before they commit.

Home Services

HVAC, roofing, plumbing, remediation — homeowners with an urgent problem and a phone in hand.

Insurance

Auto, home, health, and life shoppers comparing coverage and ready to bind a policy.

Legal

Claimants seeking representation — mass tort, personal injury, and consumer legal intake.

Financial Services

Debt relief, tax resolution, and lending — regulated offers where callers want answers before they commit.

Medicare

Beneficiaries reviewing plan options during AEP, OEP, and year-round enrollment windows.

Travel

High-ticket bookings and packages where travelers call to compare, customize, and confirm.

Quality & compliance

Built for buyers who ask hard questions.

Call quality is a compliance discipline, not a promise. Every campaign we run is structured so you can audit exactly where a call came from and why it billed.

Discuss your criteria
  • TCPA-compliant traffic sources

    Consent-based acquisition across channels we operate directly, with traffic provenance documented for every campaign.

  • Call recording

    Calls are recorded and retained, so disputes are settled by listening — not by negotiating.

  • Dedicated tracking numbers

    Each campaign and buyer gets its own numbers, so attribution is unambiguous from first ring to invoice.

  • Transparent attribution & reporting

    Source, campaign, duration, disposition — visible to you in reporting you don't have to ask for.

  • Buyer-defined qualification criteria

    You set duration thresholds, geographies, hours, and screening rules. A call that misses your bar is never billed.

Get in touch

Let's talk volume and verticals.

Tell us the calls you want to buy — vertical, geography, hours, and capacity — and we'll come back with what we can deliver and how we'd qualify it.

Request a call plan

Prefer email? Everything below fits in one message to raleigh@ctrldigitalgroup.com.